The job of a commercial photographer involves lots of challenges - and one of the main challenges include searching the right model for the campaigns that they get from different clients with different kinds of backgrounds. In this article, we will see how challenging it is for a commercial photographer to select the right one and getting her to look and behave exactly how it is required as per the campaign brief as provided by the client.
Having different kinds of clients would mean, you are working for different kinds of products and services, and it is quite likely that all the products and services belong to different verticals. Now here is the challenge. When you work on a campaign, you have to first choose the right one. If the perfect model is not available, then they have to search for the next best one. But you can only search a model , once you know and understand the client's requirement.
Understanding the brief that client provides is very very important, or else, everything will fall apart. It is only once you understand the requirement, you can begin your model hunt. Your search is based upon the requirements of the campaign, so here the search gets narrowed down. Now comes the big task of selecting the right model .
Commercial Photographer selecting the right model is tough, and if you do get the model of your choice, he or she might not be available. The next thing would be to go for the second best. Here all the comp cards, that various models have submitted at your studio, would prove to be of immense help. So, when you receive these comp cards, do take very good care of them, you never know, when you might need them. Having finalised on the model , the next thing would be getting a good make up artist who will help with the perfect look, exactly what is needed.
About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer
of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.